Hi, I'm Nathan. I'm a Purdue Fort Wayne graduate currently working in the marketing sector of the music industry. Along with my love for the writing and the arts, I dabble with Linux systems, bash shell scripting, and as of recently, HTML, which brings me here.
The bulk of my marketing copy is written in the form of product pages. As I have written a total of over 3,000+ product pages, there are far too many to put into one document. Therefore, I've chosen and compiled what I believe to be some of my very best write-ups. You can find these at the link below.
https://docs.google.com/document/d/11MqRhev46yjE5Pp3g9c1LFzhLWrbW1NOlbUzIZHNgxg/edit?usp=sharing
Below is the rest of my portfolio, which includes company biography boilerplates, bylined and non-bylined marketing articles, and my favorite graphic design projects.
Hear Technologies: Trusted Tools for Clearer Sound
Leveraging decades of engineering expertise and attentive audio research, Hear Technologies has built a reputation for delivering not only a reliable lineup of creative-minded products, but also the knowledge and expertise that go hand in hand with every design. Committed to durability and top-shelf sound, the company arms musicians and producers with user-friendly monitoring tools that keep workflows seamless and performances sounding their best - whether it's the renowned Hear Back PRO and OCTO systems, Mix Back controllers, or a range of external audio accessories. Today, Hear Technologies continues this decades-long practice with a focus on integrability and versatility, serving everyone from traveling musicians to mobile studios.
OWC: facilitating technological efficiency since 1988
Technology is a fundamental asset to every producer, musician, and performer. OWC has devoted decades to providing a granular and helpful approach to this necessity. Through countless hours of research, design, and construction, the company offers an inventory of specifically built SSDs, memory, docks, batteries, and other computing accessories to help users achieve seamless technological operation. At the same time, OWC provides top-notch support and expertise, giving you less time to worry about the specifics and, in turn, more opportunities to get to work. With a complementary commitment to reasonable prices, OWC is a vital step to add efficiency, affordability, and reliability to your workflow.
Ernie Ball: championing string design since 1962
When Ernie Ball released his first set of Rock N Roll guitar strings in 1962, the goal was simple: to provide custom string sets for newcomer musicians and gauge-particular players. Little did he know that this mindset would lead to further innovation and diversification, with not only electric guitar string sets but also strings for bass and acoustic guitar. By the turn of the century, Ernie Ball's unwavering commitment to contemporary musicians resulted in the introduction of several new string series. Notable among these were Ernie Ball's acoustic Earthwood strings and the widely popular Slinky family of strings. Today, Ernie Ball strings maintain their iconic status as a go-to choice for guitarists and bassists worldwide, and for good reason. Built to maintain stable performance, tone, and comfort in the face of any playing situation, a fresh pack of Ernie Ball strings doesn't just guarantee great tone - it symbolizes a legacy of musical innovation and creativity.
Hollyland: tech made to inspire
Innovation, building trust, and a sharp focus on customer feedback have been at the forefront of Hollyland's core values since its founding in 2013. The company's diligence, bold vision, and open-minded philosophy have led to a swath of industry-grade wireless creation tools. From intercoms to cameras, accessories, and beyond, each Hollyland product is envisaged through the lens of the user, with careful attention to contemporary design, maximizing workflows, and catering to the granular details modern audio and visual creators require. With expansive plans to ascend to even loftier technological heights, the Hollyland team shows no signs of slowing down - and content creators at Sweetwater are more than excited to experience the journey side by side.
Plugin Alliance: top-tier production tools under one roof
Obtaining all your plug-ins from a single source keeps workflows simple. As it turns out, that's exactly what the bright minds at Plugin Alliance set out to achieve. Over 40 international brands contribute to the Alliance's massive library of virtual instruments, mastering utilities, and related production tools. The result is a convenient one-stop shop for plug-in browsing and activation, allowing you to find and utilize new software as soon as possible. Additionally, Plugin Alliance supports all major plug-in formats, permitting nearly any production artist to take advantage of the company's software inventory. Whether you're a budding creator or seasoned studio expert, efficiency is key - when it comes to digital equipment, Sweetwater producers always turn to Plugin Alliance.
Steve Clayton, Inc.: premium accessories through purposeful design
In a history parallel to Sweetwater's own, Steve Clayton's career began in the back of his van. The budding entrepreneur was busy making the rounds with reputable instrument retailers to offer his elaborate chord-chart posters to emerging musicians. As he commenced building his enterprise from the ground up, a mission became clear: to provide musicians with high-quality, purpose-built tools designed to endure years of rigorous playing. A delicate process of trial and error shifted the company's product focus from guitar guidance to accessories, from initially offering custom guitar slides to the current line of premium, custom-made guitar picks. Today, Steve Clayton, Inc. adheres to its day-one values of quality, innovation, and American craftsmanship, developing top-shelf guitar accessories that allow musicians to hone their skills and perform their best, no matter where their creative ventures may find them.
I have had the unique opportunity of writing dozens of articles (both informative and marketing-adjacent) to be displayed on company blog sites. The following links will direct you to those that are bylined.
Genres You've (Probably) Never Heard: Dungeon Synth - Informative w/marketing copy/Special Interest
History of Chorus Pedals - Informative/Special Interest
History of the Roland TR-909 - Informative/Special Interest
How to Choose Home Speakers - Informative Marketing
How to Make Your Headphones Last: Headphone Care & Maintenance - Informative Marketing
Spooky Pedal Sounds for Haunting Halloween Gigs - Product Marketing Listicle
Top 10 Reverb Plug-ins Under $100 - Product Marketing Listicle
Best Synths Under $1,000 - Product Marketing Listicle
As a musician and the owner/operator of my own label, I have spent countless hours designing, editing, and printing various graphics, most of which I have designed entirely myself in GIMP, InkSpace, and other editing softwares. These graphics include but are not limited to: album artwork, event posters, artist logos, and artist lifestyle photographs. Below are some of my most notable.
In 2024, I released a cassette re-issue of Cusco's Cusco II album, originally released in 1981 by musicians Michael Holm and Kristian Schultze. With the exception of the original album artwork located on the main panel, the rest of the j-card was designed entirely by myself, including the attached copy on the inner panel.
Similar to the Cusco II release, I worked with artist Don Slepian to provide j-card art for a possible re-release of his album Electronic Music From The Rainbow Isle. This included a historical biography as well, located on the j-card's inner panel.
Above are two event posters I created in anticipation for Fort Wayne's monthly Dungeon Synth Night event. Also located above is an artist logo drafted by myself and Ancient Meadow Records - this particular project uses the logo to this day.
Edited photography and logo submitted as a t-shirt design for a local band. The band ended up using this exact design to create and distribute roughly 100 t-shirts and various merchandise.